Project / 002Completed
Yousphul
Overview
002
Completed
2024
A fashion identity built on a single, continuous monogram.
Yousphul is a fashion and lifestyle label that needed an identity to work on a swing tag, a shopping bag and a storefront, and to read as premium without falling back on gold foil and serif clichés.
The answer was a monogram. The Y and S share one continuous stroke, which makes the mark simple enough to emboss or embroider and strong enough to stand as the brand on its own.
The mark
The Y and S share one continuous stroke. Simple enough to emboss or embroider, strong enough to stand as the brand on its own, on a swing tag, a shopping bag or a storefront.
“One mark doing most of the work.”
Selected documentation
Visual study
Project record
Roles
- Creative Direction
- Brand Identity
- Logo Design
- Packaging Design
- Brand Applications
Full project
See it in the portfolio PDF
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