Sweetly Buttered
Overview
004
Completed
2025
A recipe brand you can almost taste.
Sweetly Buttered is a recipe and wellness brand built on comforting food, storytelling and balanced living. Its line is 'From me to you', and it needed a brand that felt warm, joyful and handmade.
The mark combines a chef's hat, a whisk and a looping S into one hand-drawn gesture, so it reads as made by a person rather than a company.
Process
How it was made
and why
Before the work, the thinking.
Sweetly Buttered was developed alongside PCOSgirlies, so both brands grew from one foundation: wellness without guilt, told through warmth and storytelling.
The moodboard pulled warm, cosy references: kraft paper, soft greens, butter yellows and hand-drawn type. Then three lock-ups and three marks, each judged on how friendly it felt at a glance.
The mark
A chef's hat, a whisk and a looping S drawn as one gesture, so it reads as made by a person, not a company. Set in McKloud Tempest, a soft, puffy face that looks like icing.
“From me to you.”
Selected documentation
Visual study
Project record
Roles
- Brand Identity
- Typography
- Packaging Design
- Social Media Design
Full project
See it in the portfolio PDF
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