Project / 005Completed
LAKON
Overview
005
Completed
2025
An identity that holds its own next to the watches it sells.
LAKON is a luxury watch retailer offering a curated selection of fine timepieces. The brand needed to feel established on day one and to hold its own next to the watches it sells.
The wordmark is cut through by two watch hands, with a small square where the hands meet. It works as a signature and as an icon.
The mark
The wordmark is cut through by two watch hands, with a small square where the hands meet. It works as a signature and as an icon, in deep green and a single warm orange.
“Established on day one.”
Selected documentation
Visual study
Project record
Roles
- Brand Identity
- Packaging Design
- Campaign Design
- Social Media Design
Full project
See it in the portfolio PDF
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